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CUSTOM JAVASCRIPT / HTML

Static Tracking (Page)

TRANSACTION_PRETTY_NAME

TRANSACTION_CATEGORY

step_id

Split_version

IS_CHECKOUT?

(if this is a checkout page, use "true", otherwise use "false")

Is_FIRST?

(is this a possible entrance point or page in the funnel? if so use "true", otherwise use "false")

Static Tracking (Funnel)

DEPARTMENT

funnel_id

FBBMID

FBPID

utmCopywriter

utmChief

utm_mb (Media Buyer)

utm_Smb (Senior Media Buyer)

Dynamic Tracking

FBCLID

GCLID

FBC

FBP

USER_AGENT

PAGE_URL

REFERRER

FB_AD_ID --or-- CREATIVE_ID

FB_ADSET_ID --OR-- AD_GROUP_ID

FB_CAMPAIGN_ID --OR-- CAMPAIGN_ID

FB_AD_NAME

FB_ADSET_NAME

FB_CAMPAIGN_NAME

FB_PLACEMENT

FB_SITE_SOURCE_NAME

NETWORK

DEVICE

DEVICE_MODEL